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Archive for October, 2008

JDPower just published the results of their 2008 New Autoshopper.com Study. There were several interesting findings:

Seventy five percent (75%) of new-vehicle buyers in 2008 are using the Internet during their shopping process, compared with seventy percent (70%) in 2007. This is the largest year-over-year increase in online shopping since 2001.

The total amount of time shoppers [...]

A study commissioned by Autobytel and published this week included some interesting information including who/what dealers blame for the downturn and my favorite section highlighting survival plans. Here’s an excerpt:
“So, how are dealers adapting to this downturn? According to the study, an overwhelming number are ramping up their follow-up and lead-conversion processes and paying more [...]