Study: Dealer Survival Plans Include Focus On Lead Conversion

A study commissioned by Autobytel and published this week included some interesting information including who/what dealers blame for the downturn and my favorite section highlighting survival plans. Here’s an excerpt:

“So, how are dealers adapting to this downturn? According to the study, an overwhelming number are ramping up their follow-up and lead-conversion processes and paying more attention to Internet marketing. More specifically, 77 percent of dealers claimed they have put more focus on lead-conversion and follow-up strategy and 69 percent are spending more on Internet marketing. When asked what will be the most important tactic in overcoming the sluggish economic climate, 50 percent of dealers said improving lead-conversion and follow-up methods.”

Lead conversion is what ContactAtOnce! is all about. We help thousands of dealers convert more of their website visitors every day. By moving more site visitors into live conversations with sales people, ContactAtOnce! helps dealers sell more units and in so doing maximize the return on investments they’ve made to get those visitors to their site in the first place.

The current downturn has helped dealers see ContactAtOnce! as more than a consumer-friendly website feature and more fully appreciate the value of improved lead conversion.

The full length AutoRemarketing article about the study can be found here.