Automotive Internet Traffic Update

Yago Paramo, head of Paramo Group Inc. (one of our business partners), writes a monthly e-newsletter that is chock full of good stuff (including some comedy!) for automotive internet sales managers. Yago’s business serves only the state of Washington, but if you work around auto retail I suggest subscribing regardless of where you are located geographically.

In this month’s edition Yago has an article entitled “Internet Traffic: Where Are We?”. In it he posits “you can almost spot an upward trend in traffic on every single one of [the third party automotive websites] however the number of leads actually is dropping down. Why is that?”

Read the full article, then ask yourself what investments you’ve made to ensure that the visitors being channeled from 3rd party sties to your dealership’s website don’t remain invisible. As Yago points out, visitgors are less and less likely to fill out a form or call you, so what are you doing to capture them?

Check out our new product tour that includes downloadable dealer testimonials – there you will find some suggestions for how you should be answering this key question.