Teens Use eMail Less Than Anyone Else – IM The Dominant Form of Communication

This from a news piece that appeared recently on Foxnews.com (and initially in PCMag.com). A Parks Associates study is cited. Although teenagers are not the ones out buying cars and homes today, they are the most Web-savvy demographic and represent a great proxy for the habits and preferences of Web-savvy consumers of all ages.

Question – what kind of consumer is most likely to visit an online classified or local search website? Hello! It is the Web-savvy consumer, of course.

So what can online publishers learn from this? That “contact us” forms and email are less likely to be used by the Web-savvy demographic (which roughly correlates to the younger demographic). For online publishers serious about brokering more and better leads for their advertisers – i.e. connecting ready-to-buy consumers with relevant merchant advertisers – a web-based communications service such as ContactAtOnce! should be utilized in place of (or along side of) old-school contact-us forms and email leads.