eBay-Skype - Meg Whitman on the Future

Very revealing commentary from Meg Whitman, as reported by AuctionBytes, about the current and future of Skype integration into eBay's online advertising offerings.

Whitman reveals eBay's plans to continue introduction of Skype in many more categories and geographies. Thus expanding on the European rollout previously reported. No surprise there.

Skype-enabled listings in China, where 25%! of eBay listings are Skype-enabled, sell for an average selling price double that of listings that are not presence-enabled. No surprise that it's signficantly higher but double?! Wow! More on this later.

Whitman unveiled a "pay-per-lead" prototype designed to go after markets such as travel, autos, real estate and others and touted Skype's ability to reduce friction in those markets. We know that! But the news is eBay plans to go after those markets. Are you listening out there?

Perhaps most telling of all, the theme of eBay's Analyst Day was the "The Power of Three," referring to eBay, PayPal and Skype. Hard to miss the significance that eBay places on presence-enabled ads.

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