Riding the Skype Wave

As reported by TechCrunch, companies are emerging to augment the Skype applications. Ads-Click, a Swiss company, recently announced Sky-Click a call center product. Sky-click is expected to offer traditional call center functionality like hold queues, touch-tone menuing all using Skype. The idea, as I understand it, is to leverage Skype as the Voice transport for both consumer and company thereby saving telephony costs. The release of such a product by an advertising technology company signals further investment and additional innovation in presence-based ads. Stay tuned.