Jupiter Report on Research Online, Buy Offline & Implications

Intriguing commentary from Chris Sherman at Search Engine watch on the "research online, buy offline" preference for most shoppers documented in recent report from Jupiter Research.

Chris' point which is spot on is that Search Engine marketers must develop methods for tracking offline conversion of search engine generated leads.

I would addthere is an opportunity to readily achieve that tracking and at the same time convert those Search Engine marketing clicks into leads using Presence-optimized Paid Search.