KelseyGroup on SkypeWeb & Presence Management in Advertising

Interesting commentary from Kelsey's Greg Sterling on Skype's recent SkypeWeb announcement. Greg believes that eBay/Skype is also planning for presence-enabled advertising and potentially PPCall for local advertisers. That seems right to me.

We appreciate, as well, Greg's acknowledgement of ContactAtOnce! leading the way in the application of presence-based advertising :-)