Presence-based Leaderboard & Skyscraper ads

FirstAuto, in conjunction with Channel 5 Cincinnati, recently incorporated presence-based direct response into their leading-edge microsites for auto dealers. These ads are presented in leaderboard and skyscraper formats. To my knowledge, this is the first such commercial deployment of presence-based ads within these ad types.

The already impressive FirstAuto ads are in actuality true interactive microsites. The ads offer, amongst other things, the ability to select among different dealers, select inventory, and view inventory detail. Now the ads also include presence-aware indicators -- see the "Have a Question" indicator at the right.

Pretty cool.